Egyptian startup Bekia has raised $765,000 in a Seed funding round led by Flourish Ventures’ Madica, with participation from Catalyst Fund and Jambaar Capital. The company will use the capital to expand its engineering team, develop its consumer-facing app, and launch Bekia Next, its first software product aimed at businesses.
A platform connecting households with factories
Bekia was founded in 2019 by Alaa Afifi and began with an app that allows households to book waste-collection appointments. Materials are weighed at the collection site according to a disclosed price, after which the payment is transferred to a bank account or digital wallet. The platform records supplier and weight data, material classifications, and payments, connecting households and waste collectors with factories that need recyclable supplies.
The company says it has diverted more than 25,000 tons of waste from landfills and served more than 100,000 customers, 97% of whom are women. It has also enabled more than 2,400 people to earn income through its network. Its business has grown more than sevenfold since 2023, while its corporate customer retention rate exceeds 95%.
What does Bekia Next add?
Bekia plans to launch Bekia Next at the end of October. The product will convert collection-operations data into verified avoided-emissions certificates for corporate customers, using internationally recognized methodologies to calculate carbon emissions. It also represents the company’s first product based on a subscription model, rather than simply providing services.
Bekia generates revenue from corporate contracts, household waste collection, and refurbished electronics, which generated its first revenue in June 2026. In parallel, it plans to test its business model in a second African market, without specifying the country in the article.
Why does this funding matter?
The round comes in an Egyptian sector that produces around 60,000 tons of municipal waste daily, most of which goes to open dumps. The government aims to raise the recycling rate to 60% by 2027, compared with approximately 37% in 2024. As a large portion of collection depends on an informal sector lacking contracts, licenses, and records, Bekia is focusing on creating a digital record showing the source, weight, value, and journey of materials.
In practice, the change the company is betting on is not limited to coordinating collection operations; it lies in making materials traceable for businesses. This could help customers that need to prove what happened to waste after it was collected, but the model’s success will remain tied to data accuracy and the acceptance by companies and the informal system of a more documented form of work. The impact claims and growth rates cited here come from the company and investors, and the article did not include an independent audit of them.