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Apple began accepting pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max on September 12, 2026, alongside the launch of the Apple Watch Series 12, Ultra 4, and AirPods 5, as well as updates to the Mac mini and Mac Studio. The announcements focus on cameras, performance, and artificial intelligence, with regional restrictions on some Siri AI features and payment options.
Apple announced AirPods 5 with Active Noise Cancellation, which it says removes up to 50% more external noise than the ANC-equipped AirPods 4, along with audio improvements, Siri AI features, and Live Translation. Preorders start at $129, while the model with a wireless charging case costs $149.