Motorola is preparing to complete its new flagship-oriented tech ecosystem by launching a range of smart accessories, including Moto Buds Ultra 27 earbuds and Moto Watch Fit 27. These devices aim to provide an integrated experience for users of its upcoming flagship Motorola Signature 27 phone, and are scheduled to be released in the North American market in the coming months.
Moto Buds Ultra 27: AI-Powered Audio Performance
Motorola describes the Moto Buds Ultra 27 as the most feature-rich in its history, relying on Bose technologies for Active Noise Cancellation (ANC) and SoundDesign. The earbuds are designed to meet the needs of content creators, equipped with six high-performance microphones, including two dedicated Voice Pickup Units to ensure sound clarity during recording or calls.
- Battery: The earbuds provide 8 hours of continuous playback, with a charging case that provides an additional 37 hours.
- Smart Features: The earbuds support Motorola Qira technology, AI Live Translate, and head gesture control.
- Connectivity: Supports Dual Connection, Audio Share, and a wear-detection feature for automatic pausing.
- Durability and Design: Comes with an IP57 protection rating, 11mm dynamic drivers, and is available in two colors: Pantone Reflecting Pond (dark blue) and Pantone Temple Gray.
Moto Watch Fit 27: Focus on Health and Longevity
Unlike the Watch Ultra model which focuses on power, the Moto Watch Fit 27 comes to focus primarily on daily health tracking. The watch features a long battery life of up to about two weeks on a single charge, giving it an advantage over traditional Wear OS watches. The watch relies on the advanced Polar engine to ensure high accuracy in measuring vital signs.
- Screen and Design: The watch comes with a square design and an aluminum frame, with a 1.85-inch gOLED screen with very thin bezels (2 mm) protected by Gorilla Glass 3, and supports the Always-on display feature.
- Health Indicators: Supports blood oxygen monitoring (SPO2), stress level tracking, heart rate, menstrual cycle, in addition to tracking more than 100 types of sports exercises.
- Accuracy and Connectivity: Includes a dual-frequency GPS system for accurate activity tracking, supports the Motorola Qira assistant for voice commands, and comes with IP68 and 5ATM protection standards.
- Colors: It will be available in three Pantone colors: Stratified Sea, Pigeon, and Ballerina.
What changes in practice?
This announcement represents a strategic shift for Motorola in an attempt to build an integrated "Ecosystem" that rivals major companies. By integrating the smart Qira assistant into wearables and earbuds, and using the specialized Polar health engine, the company is not just selling separate devices, but seeks to connect the user to a unified technical experience that starts from the phone and moves seamlessly to its accessories, increasing the value of owning Motorola products together.