Eitisalat Import and Export Company announced its participation in the Cairo International Technology Exhibition (Cairo ICT 2026) through a joint pavilion with the global brand HONOR, to highlight its manufacturing capabilities in the field of smartphones and support the localization of the electronics industry in Egypt under the slogan "Made in Egypt. Powered by HONOR".
The company explained that the manufacturing operations for HONOR devices are already underway inside its factory located in 10th of Ramadan City, where devices are produced locally according to global quality standards. The participation included providing an interactive experience for visitors allowing them to get a close look at the manufacturing, assembly, and quality control stages, in addition to showcasing the locally manufactured models through display screens and interactive platforms inside the pavilion.
Future expansion plans and production capacity
As part of its future strategy, the company revealed ambitious plans to develop its industrial facility, which include:
- Reaching a total industrial facility area of 8,000 square meters, with 5,000 square meters dedicated to actual production.
- Developing manufacturing capacity to include five advanced assembly lines and two Surface Mount Technology (SMT) production lines.
- Targeting an increase in annual production capacity to about 3 million devices as future targets to meet local market needs and support exports abroad.
- Providing job opportunities and developing Egyptian technical skills so that the expected workforce reaches about 1,000 employees upon the completion of the expansion phases.
Why this news matters
This announcement comes in the context of the technology and consumer devices sector in Egypt striving to deepen local manufacturing and reduce dependence on external imports. The showcase of the partnership between Eitisalat and HONOR demonstrates the ability of local facilities to absorb global brand technologies and apply modern quality standards, which could contribute to transforming the Egyptian market into a regional hub for the smart device industry, provided there is adherence to the executive phases of the announced expansion plans.