Electric Cars

Lucid CEO Admits to Logistics Failure: We Didn't Know Where Our Cars Were and Lost Customer Orders

Lucid CEO Silvio Napoli confessed that the company suffered from a logistical chaos that led to losing track of cars ready for delivery, causing buyers to withdraw and inventory to accumulate.

2026-11-10
3 min read
2 views
certi.news Editorial Team
Lucid CEO Admits to Logistics Failure: We Didn't Know Where Our Cars Were and Lost Customer Orders

In a frank and unusual admission during the Q3 2026 earnings call, Silvio Napoli, CEO of Lucid, acknowledged that the electric vehicle manufacturer faced a severe logistical crisis earlier this summer, to the extent that it "did not even know where its cars were." This operational glitch led to the company taking up to two weeks to locate a vehicle and deliver it to the customer after completing the order, prompting many buyers to cancel their orders and withdraw.

Inventory Tracking Crisis and Its Impact on Sales

Napoli explained that the company had confirmed orders, but the inability to match the right car with the order in a timely manner caused actual sales losses. Despite the presence of thousands of unsold cars in storage yards, the lack of logistical visibility prevented the efficient completion of deliveries. The CEO noted that Lucid has now developed a system that provides complete visibility over vehicles under manufacturing, those being shipped, or stored, to ensure the commercial team's ability to sell available cars immediately.

Financial data indicate that Lucid produced 3,228 more vehicles than it delivered in the first half of 2026, with inventory value on its balance sheet reaching $1.38 billion by the end of June. In an attempt to correct this course, the company reduced its production in the third quarter to 2,954 vehicles while delivering 3,806 vehicles, which helped reduce finished goods inventory by 15% to reach $1.22 billion by the end of September.

Comparison with Tesla's "Logistics Hell"

This crisis brings to mind what Elon Musk described as "logistics hell" experienced by Tesla in 2018 during the ramp-up of the "Model 3" production. However, a fundamental difference in scale stands out; while Tesla was producing around 4,000 cars weekly and facing a severe shortage of transport trucks, Lucid currently produces less than 300 cars weekly. This contrast makes Lucid's failure to track inventory more of an operational discipline issue rather than a rapid growth crisis.

What is Practically Changing for Users?

For potential Lucid car buyers, this admission means that the company is finally starting to address one of its greatest weaknesses away from manufacturing quality. The problem at Lucid was never about the efficiency of its cars such as Air or Gravity, but rather the infrastructure surrounding the product, including software, services, and logistics.

In the 2026 electric vehicle market, customers no longer have the same amount of patience that early tech adopters possessed, especially with numerous options and strong competition available. Therefore, Lucid's ability to convert "parked cars" into actual sales quickly and efficiently will be the decisive factor in its financial continuity, especially since the company loses significant amounts on every delivered car and cannot afford to lose any customer due to simple administrative errors.

News source
Electrek - EV Technology
Open original source ↗
c
Author

certi.news Editorial Team

In the same category

You may also like

View all news