Apple has launched the fourth-generation Apple TV 4K media streaming device, powered by the A19 processor and deep integration with Siri smart assistant features, with availability starting at a price of $299.
Key Capabilities of the Siri Smart Assistant and System Updates
The integration of artificial intelligence technologies into Siri is the standout feature of this release, allowing users to browse personalized recommendations for movies and TV shows and answer content-related questions with greater accuracy compared to previous versions. However, Apple noted that the smart Siri feature is still in the beta stage, occasionally facing difficulties handling follow-up questions.
The device features built-in far-field microphones directly within the streaming box, enabling users to activate the voice assistant via the phrase "Hey Siri" directly without needing to use the remote control. The device also supports recognizing up to six people to provide personalized context and recommendations for each user, provided the user has a device compatible with smart Siri features to set up their personal account. This update is scheduled to arrive soon for the second and third generations of Apple TV 4K via the upcoming tvOS 27.2.1 operating system update.
Hardware Enhancements and the Updated Remote Control
Apple did not change the external design of the device's chassis or the Siri Remote, but it added new capabilities to the remote control including a built-in speaker to play an alert tone when lost, in addition to supporting Precision Finding technology compatible with modern iPhone models such as the iPhone 17 series and later versions.
The A19 processor gives the tvOS user interface higher response speed, along with improving the gaming experience displayed through the Apple Arcade service. For the first time, the new device also allows linking four HomePod speakers to get a complete surround sound experience.
What Does This Release Mean for Users?
This release comes with a significant price increase, priced at $299, which is double the price of the previous generation at its launch. Observers believe that the upgrade may not be worthwhile for those who already own recent Apple TV 4K generations (the second and third), while it may represent a worthwhile option for users who own older devices and want to get the new smart features and extra speed.