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Ford’s U.S. electric vehicle sales fell 80% during the third quarter of 2026, as the company prepares to launch the Fathom electric truck in early 2027 at a starting price of $28,350 before delivery fees.
Ford faces uncertainty over the start of production of its Fathom electric truck in the first quarter of 2027, even though the company is targeting a starting price of $28,350 and sales of 100,000 vehicles in its first year. CEO Jim Farley acknowledges that achieving large-scale production at the right cost and on schedule represents a major challenge.