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Mallika Rao explains that the success of adaptive recommendation systems depends on designing the entire system, not on model accuracy alone. Priorities include real-time feedback loops, retrieval freshness, stage coordination, and controlling latency, cost, and observability.
Google is testing a buy button in India that allows some Gemini and AI Mode users to go directly to Flipkart’s checkout flow without leaving the artificial intelligence interface. The test is currently limited to selected products and users, with plans to expand its scope in late October ahead of the festive shopping season.