Samsung Gulf has announced its 2026 TV lineup in Gulf markets, adding new models across the Micro RGB, OLED, The Frame, Mini LED, and UHD categories. With this lineup, the company is expanding the scope of its artificial intelligence features within the Vision AI Companion ecosystem, which brings together services such as Bixby and Perplexity to help users discover content and choose what they watch or listen to.
Greater Variety in Display Technologies
The Micro RGB category includes the R95H and R85H series, with sizes ranging from 65 inches to 115 inches. The displays use independent micro LED lights for the red, green, and blue colors to control illumination, along with Glare Free technology to reduce light reflections in bright environments.
These models use the Micro RGB AI Engine Pro to adjust color, motion, and depth, in addition to Micro RGB Color Booster Pro and Micro RGB HDR Pro technologies for AI-based color and contrast processing. According to Samsung, Micro RGB Precision Color 100 supports 100% color coverage of the BT.2020 standard. The R95H model also received the Safety for Eyes and Circadian Rhythm Display certifications from the German VDE organization.
The OLED lineup includes the S95H, S90H, and S85H models. Samsung is expanding Glare Free technology from the previous S95F model to the new S90H, while the S95H adds Pantone Validated ArtfulColor and the Art Store to OLED devices for the first time, along with FloatLayer Design.
OLED displays support the Ultimate Gaming Pack, which includes Motion Xcelerator technology with a 165 Hz refresh rate, support for AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, as well as tools for quick access to gaming functions.
Updates to The Frame and Mini LED
Samsung is introducing the first 98-inch TV in The Frame series, with a thickness of 30.9 mm and an amber-brown frame included with the device. Art Mode provides access to more than 5,000 artworks through the Samsung Art Store.
The Frame Pro combines Neo QLED picture quality with Pantone Validated ArtfulColor and Glare Free, with a thickness of 24.9 mm and Wireless One Connect technology. The other The Frame models use QLED picture quality, with installation options including a One Connect Box or extending the wiring inside the wall, depending on the model.
The Mini LED category includes the M80H and M70H models, both available in 55-, 65-, 75-, and 85-inch sizes. The M80H offers a 144 Hz refresh rate through Motion Xcelerator, an NQ4 AI Gen2 processor, and AI Sound Controller for adjusting dialogue, sounds, and effects. The M70H uses Mini LED HDR technology, a Mini LED Processor 4K, Motion Xcelerator, and Adaptive Sound.
Soundbars and Lineup-Related Offers
Alongside the TVs, Samsung has launched the Music Studio 7 and Music Studio 5 soundbars. The Music Studio 7 supports a 3.1.1-channel system, high-resolution audio, and Dolby Atmos, and includes a tweeter with a response range of up to 35 kHz. Expanded Q-Symphony technology also allows up to five compatible audio devices to be connected to a Samsung TV.
The Music Studio 5 is designed for wireless music streaming, with support for high-resolution playback and Dolby Atmos, as well as AI Dynamic Bass Control technology for managing low frequencies. It also includes a 4-inch subwoofer and two tweeters.
What Changes in Practice?
The lineup expands purchasing options between displays focused on color accuracy and others aimed at gaming, art display, or sound enhancement. However, the actual availability of models and offers varies from one Gulf market to another. The devices will be sold through Samsung.com, official Samsung stores, and participating partner retailers. Some offers may include subscriptions of up to 12 months to Samsung Art Store and OSN TV, TOD, Yango Play, WATCH IT, Spotify Premium Standard, Amazon Prime, and Samsung TV Plus, along with bundles that include Music Studio devices, discounts, and deferred-payment plans.
Delivery of the 98-inch The Frame model included in the offer begins in early September 2026, with models, offers, and participating stores subject to terms and conditions.