Jordanian edtech company Abwaab acquires Egyptian company Eduact to expand its tools for teachers and education centers
Jordanian edtech company Abwaab has acquired Egyptian startup Eduact for an undisclosed amount, adding content management, assessment, and payment tools for independent teachers and education centers to its platform. The deal marks Abwaab’s second acquisition in 2026, following Apex Education.
Jordanian edtech company Abwaab has acquired Egyptian startup Eduact for an undisclosed amount, expanding its platform beyond learning and assessment services primarily aimed at students to provide digital infrastructure for independent teachers and education centers that offer their services online and at physical locations.
Eduact was founded in Egypt in 2020 by Adham Hamed and Ali Hisham. It developed a software-as-a-service platform that helps teachers and small learning centers manage video content, grading, payments, and workflows related to in-person and online education. Abwaab is expected to integrate Eduact’s technology into its broader platform, also benefiting from the Egyptian company’s relationships with teachers and education centers.
What does the deal add to Abwaab?
Abwaab has so far focused on curriculum-aligned digital learning and assessment products, operating in six markets across the Middle East and North Africa. Eduact adds an operational layer targeting education providers themselves, rather than learners alone, including content, grade, payment, and day-to-day operations management.
Abwaab plans to use its technology, content, and regional distribution network to expand Eduact’s product to reach more teachers and learning centers in Egypt and other markets. The announcement does not specify the new markets or the timeline for integrating and expanding the technology.
Second acquisition during 2026
The deal marks Abwaab’s second acquisition during 2026. Earlier in the year, the company acquired Egyptian company Apex Education, which specializes in international university admissions, expanding its services to higher-education preparation and admissions-related consulting.
Abwaab is therefore moving across multiple stages of the education journey: digital learning and assessment, followed by operating tools for teachers and education centers, in addition to university-admissions preparation. However, the source does not disclose the value of the Eduact deal or clarify whether the acquisition will result in immediate changes to Eduact’s products, teams, or terms of service.
Why does this news matter?
The deal is significant because it does not merely add a new consumer product; it expands Abwaab’s position within the digital education ecosystem to include the operating infrastructure of organizations that provide lessons. This could give the company broader access to teachers and learning centers in Egypt, with the possibility of distributing Eduact’s tools through Abwaab’s regional presence. The ultimate practical impact will depend on how the integration is carried out and on the company’s ability to preserve the local relationships Eduact built while taking the product to other markets.