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In his first keynote as Apple CEO, John Ternus presented the iPhone as the potential center of the company’s strategy in the age of artificial intelligence, rather than treating it as a product approaching its end. This approach draws on Steve Jobs’s precedent in 2001, when he defended the centrality of the Mac before the launch of the iPod.
Apple announced the M5 Ultra and M6 chips, along with updated Mac Mini and Mac Studio models. The M5 Ultra raises the ceiling for processing and memory capabilities for professional workloads, while the M6 targets users and developers running AI models on-device.