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In his first keynote as Apple CEO, John Ternus presented the iPhone as the potential center of the company’s strategy in the age of artificial intelligence, rather than treating it as a product approaching its end. This approach draws on Steve Jobs’s precedent in 2001, when he defended the centrality of the Mac before the launch of the iPod.
Despite the expanding use of artificial intelligence in products and services, surveys and political and business developments in the United States indicate growing consumer concern and skepticism toward the companies developing it. The article argues that the problem is no longer merely a communications issue, but concerns people’s lack of conviction that the benefits of artificial intelligence outweigh its costs and risks.