A number of global automotive sector leaders participated in the FISITA World Mobility Summit 2026, hosted by Hyundai Motor Group in partnership with the International Federation of Automotive Science and Technology (FISITA) in Hwaseong, South Korea. This marks the first time the summit is being held in Korea, coinciding with Chang Hwan Kim, Executive Vice President and Head of the Electrification Solution Technology Division at the Group, assuming the presidency of FISITA as the first Korean to hold this position.
The event highlighted the unprecedented technical transformations witnessed by the global automotive sector, where discussions focused on software-defined vehicles, artificial intelligence, autonomous driving, automotive batteries, and energy infrastructure, under the theme of embracing mobility complexities.
Electrification Strategy and AI-Driven Vehicle Development
Manfred Harrer, Head of the R&D Division at Hyundai Motor Group, delivered the keynote on the first day, addressing the company's comprehensive electrification strategy. He explained that the strategy covers Battery Electric Vehicles (BEVs), Hybrid Electric Vehicles (HEVs), Extended Range Electric Vehicles (EREVs), in addition to Fuel Cell Electric Vehicles (FCEVs), while establishing a technical roadmap to flexibly meet changing market needs.
During the discussions, executive leaders emphasized the importance of integrating traditional engineering with AI-based digital capabilities to enhance future vehicle development capabilities and achieve sustainability in the mobility sector through international technical cooperation.
What does the summit's accompanying exhibition showcase?
In addition to the dialogue sessions and panel discussions, Hyundai Motor Group set up a booth where it showcased several of its latest products and future technologies, including the Genesis GV90, Hyundai TUCSON, along with a battery pack, a hydrogen tank, and an advanced robotics platform that reflects the company's directions in industrial and technical innovation.