Hyundai's luxury brand Genesis has announced the start of pre-orders for its highly anticipated all-electric SUV, the GV90, in the South Korean market. This official launch follows the car's global debut in San Francisco, USA, last August, cementing the new brand's position in the three-row luxury electric vehicle segment.
Trims and Prices in the Korean Market
The Genesis GV90 is available in several key trims that meet luxury segment requirements, with the standard seven-seat model starting at 139.5 million South Korean won, equivalent to about $104,000 USD. In contrast, prices gradually increase with higher-equipped trims, such as the six-seat individual seat trim starting at 145.5 million won (around $108,500), while the standard six-seat Neolun trim starts at 189.9 million won (approximately $141,500). The price ceiling reaches the luxury four-seat Neolun Executive Suite trim, which starts at 239.5 million won, equivalent to about $178,500 USD.
Technical Innovations and the eMP Platform
The vehicle relies on the all-new eMP platform developed by Hyundai Motor Group specifically for its flagship models to provide a spacious interior that allows for a comfortable, mobile lounge design. The car includes advanced technical innovations featuring an opposite-opening door entry system that opens and closes independently without a B-pillar, in addition to a 12-airbag roof system and real wood flooring equipped with a radiant heating system.
In the cockpit, the latest digital technologies are present, represented by the Pleos Connect infotainment system and an expandable screen reaching up to 24.6 inches when the vehicle is stationary, turning it into an integrated cinematic display supporting streaming services like Netflix. The car also features a 25-speaker Bang & Olufsen luxury sound system with Dolby Atmos technology, and a 25-inch head-up display (HUD) that projects essential driving data directly onto the windshield.
Performance, Battery, and Range
The vehicle draws its power from a massive 123.5 kWh battery pack, the largest among Hyundai Group's electric vehicles, giving the standard seven-seat model with 22-inch wheels a driving range of about 500 kilometers (310 miles) on a single charge. Meanwhile, the six-seat Neolun model with 24-inch wheels provides a range of up to 460 kilometers.
The powertrain relies on a dual-motor all-wheel-drive system generating a total output of 657 horsepower and up to 800 Nm of torque, making it the most powerful electric vehicle in Hyundai Group's history. The vehicle supports 350 kW fast charging, allowing the battery to charge from 10% to 80% in about 22 minutes.
What This Launch Represents for Global Markets
The launch of the GV90 in South Korea represents a preliminary step before expanding into global markets, with the company expecting to introduce the car in the United States and other international markets by early 2027. Although US pricing has not been officially announced yet, expectations indicate that prices will start around the $100,000 mark for the base model and exceed $150,000 for trims equipped with opposite-opening doors, placing the brand in direct competition with major global luxury electric SUVs.