UAE-based startup Keep Converting announced its exit from stealth mode after raising a $2 million seed round led by Nuwa Capital and COTU Ventures. The company is developing an AI-powered platform that rebuilds the product-page experience for each visitor based on their traffic source and what they are looking for, rather than displaying the same page to all shoppers.
Keep Converting was founded in 2025 by Mohammad El Mougi and Manuel Prinz. The funding will be used to attract more merchants and expand the engineering team, with a focus on conversion optimization capabilities and cross-customer intelligence.
Personalizing the Page Instead of Relying Solely on Recommendations
The platform creates multiple versions of product pages and runs them in parallel, then continuously promotes the version that appears more capable of converting a visit into a purchase, while generating new versions as data accumulates. According to the example provided by the company, a visitor who arrives through a recommendation from ChatGPT might see a page highlighting comfort, support, and runners’ reviews, while another visitor who arrives through a TikTok ad might see a different page focused on the influencer or trend that led them to the product.
Keep Converting says its platform has created thousands of product-page versions for brands operating in consumer electronics, home appliances, beauty, fragrances, lifestyle, and accessories. It is pre-integrated with Shopify, WooCommerce, Adobe Commerce, Zid, Salla, and other e-commerce platforms. The company estimates that customer setup takes about 10 minutes and that most brands see a measurable improvement in conversion rates within two weeks of activation.
What Matters About the Round?
The idea is not limited to testing a different headline or ad; it targets the product-page experience layer itself, at a time when product-discovery methods are changing with the use of AI tools such as ChatGPT and Perplexity. In practice, Keep Converting is betting that shoppers’ continued arrival at a brand’s website is not enough, and that the page must adapt to the context from which the visitor came in order to remain capable of completing the purchase.
According to the company’s statement, the platform achieved an average 64% increase in conversion rates across active deployments among customers in the United States, Europe, and the Gulf. However, the source does not state the number of customers, the baseline used to calculate this percentage, or the measurement methodology, so it should be treated as a company-reported indicator rather than independent evidence of performance.
Mohammad El Mougi, the company’s founder and CEO, said that Keep Converting is betting that shoppers will continue to visit merchants’ websites, and that the platform aims to turn every product page into an experience suited to the visitor. Manuel Prinz, the co-founder, said that traditional personalization tools often focus on the recommendation engine or banner testing and do not rebuild the page itself for each shopper.
The Next Stage
The round will be directed toward bringing on a new group of merchants and growing the team responsible for what the company calls “cross-customer intelligence,” through which the platform uses visits across its customer network to improve performance. Interested merchants can request access through keepconverting.ai, while pricing details and the size of the current customer base are not mentioned in the material.