Polestar confirmed its new experimental concept, Formula 2030, which presents the first complete vision of the design language the company will adopt in its upcoming models. Elements of this concept are expected to appear in the next-generation Polestar 2, scheduled for 2027, and in the compact sport utility vehicle Polestar 7, scheduled to launch in 2028.
Formula 2030 does not represent a radical redesign of Polestar’s identity, but rather a measured evolution of its current design. The concept is the first complete design statement from Philipp Romers, who became head of design at Polestar in 2024 after moving from Audi, succeeding Maximilian Missoni.
A clear evolution while preserving Polestar’s identity
The concept retains the split Dual Blade headlights, a feature associated with Polestar’s design since the launch of the Polestar 2. It also maintains a low, long profile with a sloping rear roof, rather than moving to an entirely different design language. According to the source material, Romers described the direction as “a bold evolution, not a revolution”—an improvement on what already exists while keeping the vehicle immediately recognizable as a Polestar.
The company displayed the vehicle behind closed doors at its headquarters in Gothenburg for investors, dealers, and a group of invited customers, as part of an event called the Formula 2030 strategy event. The vehicle is scheduled to make a public appearance later in 2026 alongside the media launch of the Polestar 4.
Design as part of a broader financial plan
The concept’s significance goes beyond appearance; Polestar used it as evidence that its product lineup is progressing according to plan, at a time when it is trying to convince investors of its ability to reach profitability. The company achieved its best first half in terms of deliveries, delivering 30,423 vehicles during the first half of 2026, but recorded a net loss of $842 million on revenue of $1.36 billion, down 4% year over year. Gross profit margin also stood at -8%.
The net loss declined 29% compared with the same period of the previous year, but the company is still losing money at the gross-margin level on every vehicle. It also recently lowered its full-year delivery expectations.
What is changing in practice?
Polestar is placing the upcoming Polestar 2 and Polestar 7 at the center of its plan for the coming years. The company says the Polestar 7 will replace the Polestar 2 as the entry point to its brand, targeting Europe’s largest electric-vehicle segment, as part of a wave of four new models it intends to launch over three years.
The European market is becoming more important for the company after it effectively lost the ability to sell in the United States as a result of being banned under the federal rule concerning vehicles linked to China, according to the source. Therefore, Formula 2030’s success as a design concept alone will not be enough; the real test will be Polestar 2 and Polestar 7’s ability to turn the new design language into stronger sales and margins.
certi.news analysis
The confirmed change here concerns the design direction and product schedule, not the launch of a new production vehicle or the disclosure of final specifications. Formula 2030 gives investors and customers a glimpse of the path ahead, but it does not yet answer questions about price, range, detailed availability dates, or the two models’ ability to improve the company’s economics. Based on the available figures, Polestar appears to be in a better position in terms of deliveries and shrinking losses, but the profitability target remains a strategic promise that has not yet translated into a financial result.