Startups

Oura Postpones Its $2.2 Billion Initial Public Offering Due to Market Uncertainty

Oura suspended its initial public offering, which could have raised up to $2.2 billion, despite growth in its paid membership and projected revenue. The decision delays plans by the company and certain shareholders to benefit from the offering’s proceeds or sell their stakes.

2026-09-29
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certi.news Editorial Team
Oura Postpones Its $2.2 Billion Initial Public Offering Due to Market Uncertainty

Oura has suspended its initial public offering indefinitely, a move it said was prompted by “uncertainty in the public-offering market.” The smart-ring maker had filed to offer 55 million shares at $40 to $44 per share, which would have given it a valuation of approximately $15 billion based on the midpoint price of $42.

Oura did not set a new date for the offering or provide additional details about the reasons for the postponement. Chief Executive Officer Tom Hale said the public offering represents one step in the company’s journey, and that it has the “luxury of choosing the right timing,” while it continues to pursue the opportunities available to it.

A Company Growing Despite the Offering Postponement

The decision comes as Oura is reporting positive growth indicators. It said its latest product, the Oura Ring 5, had been well received, while its paid membership rose to 5.7 million from 5 million at the end of June. The company expects its fiscal 2026 revenue to grow 90% year over year, after recording revenue of $907.9 million in the previous year.

The business model also reflects a growing reliance on recurring revenue. Subscriptions generate a gross margin of 89% and accounted for approximately 20% of sales in the latest period, while device sales still represent the largest portion of revenue.

What Changes in Practice?

The postponement means Oura will not currently receive the funds that would have been used for its offering-related plans. The company intended to direct most of the proceeds toward paying tax obligations related to employee stock grants that were scheduled to vest upon listing, while leaving approximately $372 million in cash available at the end of June untouched.

Shareholders seeking liquidity will also have to wait. Forerunner Ventures, one of Oura’s early investors, had planned to sell its entire 9.3% stake in the offering, which would have generated approximately $1.20 billion if the stock had been listed at the midpoint price of $42.

What the Decision Means for Oura’s Valuation

Oura’s valuation rose rapidly recently, reaching approximately $11 billion last October after a $900 million funding round led by Fidelity, compared with $5.2 billion less than a year earlier. But the offering suspension shows that a higher valuation and operational growth do not guarantee a successful offering at any given time.

The available facts do not specify whether Oura will adjust the price range or the number of shares when it resumes the process, or when that might happen. The direct effect therefore remains a delay in liquidity for shareholders and a postponement in the use of the offering proceeds, while the company continues to rely on its operations and subscription revenue until market conditions become more favorable.

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