Meta has announced the addition of a new, advanced feature to its AI agent known as Muse, which is now capable of making phone calls on behalf of users to complete daily tasks such as booking appointments and confirming reservations, according to the company's Chief AI Officer, Alexander Wang.
This new feature is available exclusively to users who have subscribed to the standalone paid plan for Muse, which offers subscribers additional tokens and advanced technical features aimed at enhancing the capabilities of the digital personal assistant and making it more similar to an actual human assistant.
Practical Experience and Ability to Wait for a Response
Early experiments shared by some users, including Matt Schlicht from Meta, demonstrated the agent's efficiency in handling simple phone tasks. Muse was able to call a car dealership to inquire about available maintenance appointments, with the ability to remain on hold for a long time until the required information was obtained without direct human intervention.
Despite the success of these experiments, details indicated that the agent does not always clearly state during the call that it is an AI system, sometimes only mentioning that it is making the call on behalf of the user and transcribing it, which opens the door to potential challenges regarding how other parties handle automated calls.
Continuous Expansion and Market Competition
This update comes as part of a series of successive additions developed by Meta for the Muse platform, which has surpassed 10 million users. The company also previously allowed users to customize an email address directed to the agent to integrate it into important correspondence without granting full access to the inbox.
Meta is not the first company in this field, as Google previously introduced similar calling features such as the "Call For Me" feature for Pixel phones, in addition to other companies launching features dedicated to handling complex communications via intelligent agents.